OVER A RARE SUNNY AND WARM WEEKEND IN BODEGA BAY
a small coastal town two hours north of San Francisco, a year’s worth of planning culminated in Outpost. Outdoors movers and shakers from around the country – San Francisco, Salt Lake City, Minneapolis, New York, Portland – caught flights, battled traffic, and made their way to the 378 acres of Chanslor Ranch, our home away from home just off Highway 1. The idea for this weekend began, as all the best ones do, over beers. One evening after work, a few friends and business partners in the Bay Area found themselves lamenting the traditional outdoors trade show model – why did it have to be such a dreary event, one long series of forced small talk and shaking hands and meandering around vast convention centers, when all anyone was really doing was counting down the hours until the parties started? Why couldn’t they just skip straight to when the real connections began?